Key Opinion Leaders and Centers of Excellence
Key Opinion Leaders (KOLs) are crucial in today’s market place.
With evidence based medicine at the forefront it is essential to have a Country Peer endorsing your product not only for that particular country but used as a Key Speaker at both domestic and International Congresses. Product Champions are priceless.
The same can be said for the establishment of Centers of Excellence (CofEs) as training centers for both country and region or as a clinical trials centre.